About TREM Group
The Transdisciplinary Research on Emerging Media (TREM) group will focus on cutting-edge topics in new media and user engagement/interface design, particularly where digital technologies intersect with organizational strategies. Our aim is to address the growing concerns and expectations surrounding AI in media and organizations, contributing to both academic and industry discussions.
Guiding Research Questions
These questions will help shape our research agenda and guide our collaborations with academic and industry partners:
- How are emerging digital platforms influencing brand strategies and consumer engagement?
- What role does generative AI play in the effective design and communication of brand identity?
- How can generative AI enhance the success of brand consulting in various sectors?
- How can we promote ethical and responsible use of generative AI through an understanding of consumer psychology and interface design?