James Arthur Bayton

Born: 1912 in Whitestone, Virginia
Died: 1990

Education

1939-1943 Associate professor of psychology at Virginia State College.
1943-1945 Social science analyst with the U.S. Department of Agriculture.
1945 Appointed professor of psychology at Southern University in Louisiana.
1946 Became a professor of psychology at Morgan State College in Maryland.
1947 Returned to Howard as a professor of psychology.
1948 Rejoined the Department of Agriculture on a part-time basis to provide assistance in their consumer behavior studies.
1953-1962 and 1966-1967 Vice president of National Analysts.
1962-1966 Vice president of Universal Marketing Research.
1966-1969 Chairman of the psychology department at Howard University.
1967-1968 Senior fellow at the Brookings Institution.
1968-1976 Senior staff psychologist at Chilton Research Services.
He served on the Research Advisory Committee, Social security Administration, HEW (1962-1964) and the Department of Agriculture’s Advisory Committee on Agricultural Science from 1965-1968.
He was also chairman of the committee appointed to study equal employment opportunity policies in the National Aeronautics and Space Administration.

He directed marketing research for DuPont, IBM, Armstrong Cork, Chrysler, Eli Lilly, Curtis Publishing, Johnson and Johnson, Schick, Pet Milk, America Dairy Association, Federal Reserve Board, Smith Kline, French, Proctor and Gamble, and the Office of Naval Research.
He was responsible for a series of research projects over a span of thirty years dealing with the self-concept of Black people. Also, he served as an expert witness for the NAACP Legal Defense Fund in cases dealing with legal aspects of school desegregation and discrimination in employment. In addition, he studied the factors related to racial tension in military settings.

Honorary Doctor of Laws degree from Lincoln University

Tension in the Cities −Three Programs for Survival
“Single Stimulus Versus Comparative Methods in Determining Taste Preferences”
“Interrelations Between Levels of Aspiration, Performance, and Estimates of Past Performance”
“Intervening Variables in the Perception of Racial Personality Traits”