“It’s not whether they think we’ve won, it’s whether we think we’ve won.”
This quote, attributed to Secretariat owner Christopher Chenery, has inspired Jordan Richards since his youth. Growing up as a triplet in Flower Mound, Texas, Richards joined the staff of the school newspaper in high school. It was there that he first got involved in photography, editing and graphic design. When it came time to choose a college, Richards followed his older brother to Oklahoma State University.